What a musician’s bio link is for
People who tap your bio link have already decided they are interested. They are not looking for one thing; they want to see what you have. The job of the page is to show the most important thing first — usually your newest release — and make everything else one tap away.
That is different from a smart link, which is for a single release. A good setup uses both: a smart link for each release in posts and ads, and an artist page in your bios.
What to put on it, in order
- The newest release or the one you are pushing. With artwork and a clear button. Before release day, this is your pre-save.
- Your other releases. Newest first. People who like the new one go looking for more.
- Upcoming shows. Date, city and a ticket link. Remove past dates so the page does not look abandoned.
- Video. A music video or a live clip.
- Merch. A few items that link to your shop.
- Social profiles. Small icons, not big buttons. People who want to follow you will find them.
- Everything else. A newsletter sign-up, a press kit, a website.
Set it up, step by step
Start with your artist page
In listenthru, every artist has a page. Add a photo and a line or two about you.
Bring links over
Already on Linktree? Import your links, profiles, bio and photo in one step, and pick which to keep.
Add your releases
Every live release page you make appears on your artist page, newest first, and you can feature one at the top.
Add profiles and links
Add your Instagram, TikTok, YouTube and other profiles, and links to anything else you want people to find.
Add shows, merch and video
Add upcoming dates with ticket links, up to six merch items and up to three YouTube videos.
Order and style it
Put the sections in the order that matters right now, choose a background and button style, then paste the address into your bios.
What the listenthru artist page includes
- A photo, a few lines about you and your profiles: Instagram, TikTok, YouTube, X, Threads, Facebook, Spotify, Apple Music, SoundCloud, Bandcamp, LINE and your website.
- Your releases, each linking to its own release page, with one you choose featured at the top.
- Your own links to any https page — tickets, a newsletter, a press kit.
- Videos: up to three YouTube videos. The page shows a picture of each, and YouTube only loads when someone taps play, so the page stays fast.
- Shows: dates, cities and ticket links. A show leaves the page by itself the day after.
- Merch: up to six items, each linking to your shop.
- A choice of plain or artwork-coloured background, filled or outlined buttons and softer or rounder corners.
- A sign-up form, if you turn it on, so visitors can leave their email address. See building a fan email list.
Measure it like a release
Every tap on your artist page is counted with where the visit came from, like on a release page: which profile link was tapped, which video was played, which ticket or merch link was clicked. If you put the same page in your Instagram bio and your TikTok bio, make a tagged copy for each with the link builder, and you will see which bio sends more people. More in which posts lead to clicks.
Common bio link mistakes
- Ten buttons of equal weight. If everything looks equally important, nothing is. Lead with one thing.
- A release that came out a year ago at the top. Feature what you are promoting now.
- Links that leave people stuck. Test every link on a phone, inside the Instagram and TikTok apps.
- Different bio links on every platform. One artist page everywhere is easier to keep current; tag a copy per platform to compare them.
Keep it current
- Make the release page for your next release as soon as you have a pre-save link, so the artist page shows it straight away.
- Check your shows after each tour leg. Past shows hide themselves, but new ones only appear if you add them.
- Remove links nobody taps. A shorter page is easier to use.
Questions
Can I move my Linktree to listenthru?
Yes. In the artist page editor, choose Import from Linktree and paste your Linktree address or name. Your links, profiles, bio and photo appear as a list, and you choose what to add.
Can I add links that have nothing to do with music?
Yes. Any https link can go on your artist page, alongside your social profiles.
Does the page show my shows and merch?
Yes. Add dates with ticket links, and up to six merch items. Each tap on a ticket or merch link is counted.
Can I use my own domain?
On the Label plan, an artist page can use the artist’s own domain. On other plans, the page lives on listenthru.com.