Guides for releasing your music
Step-by-step guides to the parts of a release that happen around the music: pre-saves, links, tracking and fans. Written for independent artists and the people who work with them.
- Make a pre-save linkOne link that collects pre-saves before release day and becomes a listening link on the day.
- Spotify pre-save and Countdown PagesHow Spotify pre-saves work, who gets a Countdown Page, and how to use it with your own page.
- Apple Music pre-addHow pre-add works, why it needs a pre-order from your distributor, and how fans pre-add from your page.
- Get more from HyperFollowUse your HyperFollow link as the pre-save source on a page that switches itself on release day.
- Music smart links explainedWhat a smart link does, what to look for in one, and how to make yours.
- Link in bio for musiciansWhat to put on an artist link-in-bio page, in what order, and how to keep it current.
- Release marketing checklistWhat to do four weeks out, in release week, on the day and after — in order.
- Track clicks from Instagram and TikTokUTM tags, a link builder and Meta / TikTok server events — and what they can and cannot tell you.
- ISRC and UPC explainedWhat the codes on your recordings and releases are, who issues them and where to find yours.
- Build a fan email listCollect fans’ emails on your release pages with double opt-in, reminders and unlocks.